Completed: Shuga Botswana Initiative

What is Shuga Botswana?

Shuga is a TV drama series that follows the lives and loves of a group of young students living in Sub-Saharan Africa. Shuga Series 1 & 2 were filmed and based in Kenya and produced by MTV Networks Africa, in association with The MTV Staying Alive Foundation, through a partnership with PEPFAR (U.S. President’s Emergency Plan for AIDS Relief), The Partnership for an HIV-Free Generation (HFG), Governments of Kenya. The TV series were funded for use in youth HIV prevention efforts globally. Shuga Radio, the companion to the TV series developed to target rural youth, was produced with funding from UNICEF and adds an important element to the Shuga package.

The Shuga Botswana Initiative represents PEPFAR’s on-going commitment to HIV prevention for youth as one of the first lines of defense in the fi ht against HIV and the Government of Botswana’s goal of “zero new infections by 2016.” The aim of Shuga Botswana was to reach 4000 young men and women between the ages of 16 and 24 in Ngamiland, inclusive of Maun; and Greater Gaborone, including Ramotswa, Gaborone City, Mogoditshane, and Tlokweng. The strategy was to leverage MTV’s Shuga 1 & 2 and the Shuga Facilitators Guide to implement a program in several stages. The initiative offers intensified and localized HIV prevention education and messages along with access to vital services including, HIV counseling, testing, treatment and care; Safe Male Circumcision (SMC); and sexually transmitted infections (STIs) screening and treatment. Shuga’s program revolutionized HIV prevention strategies in Botswana by encouraging parent-child communication to address hot topics like gender-based violence, alcohol abuse, and multiple-concurrent partners.


Shuga Initiative Objectives:

Support the HIV prevention goals of Governments of Botswana by integrating Shuga into their current HIV prevention service portfolios

Increase the uptake of HIV prevention programs and services, with specific focus on HIV Testing and Counseling (HTC), Voluntary Medical Male Circumcision (VMMC) and on Prevention with Positives (PwP)

Increase the HIV risk perception of youth in Botswana through increased knowledge of HIV prevention strategies

Increase the knowledge of HIV prevention strategies, including partner reduction and VMMC

Increase dialogue between parents and children on issues related to sexuality and HIV prevention