Completed: Shuga Botswana Initiative

Name: Shuga Botswana Initiative


Duration: November 2012 – March 2015



The Shuga Botswana Initiative represents PEPFAR’s commitment to HIV prevention for youth as one of the first lines of defense in the fight against HIV and the Government of Botswana’s goal of “zero new infections by 2016.” The aim of Shuga Botswana was to reach 4,000 young men and women between the ages of 16 and 24 in Ngamiland, inclusive of Maun; and Greater Gaborone, including Ramotswa, Gaborone City, Mogoditshane, and Tlokweng. Shuga Botswana leverages the award-winning Shuga TV Series 1 and 2 and uses facilitators to facilitate focus group discussions with youth around the key messages from the TV series.

The core objectives of the Shuga Initiative are to: 1) increase the risk perception of youth to HIV infection; 2) increase uptake of HIV Testing and Counseling (HTC) services; and 3) increase
knowledge of HIV prevention strategies, including partner reduction and male circumcision. These objectives are achieved by focusing on several key themes that are reinforced through the
television series, multi-media platforms and facilitated discussions.


Program Area: HIV/AIDS Youth Demand Creation for HIV Testing & Counseling; Key Populations Prevention; Gender-based Violence


Cardno’s Role:

Funds Management

Program Technical Support

Monitoring, Evaluation and Reporting

Strategic Communications & Knowledge Management


Funding Partners:

Centers for Disease Control and Prevention (CDC)


Implementing Partner: 



Botswana Family Welfare Association

Botswana National Youth Council

University of Botswana

Limkokwing University