MTV Shuga South Africa Partnership
Name: MTV Shuga South Africa Partnership
Duration: October 2016 – March 2017
Overview: The MTV Shuga South Africa Partnership is among MTV Staying Alive Foundation, MTV Base, CDC and Government of South Africa. It aims to improve sexual and reproductive health of South African youths ages 15-24 by using a broad 360-degree campaign, including TV, radio, online, mobile, billboard, print, as well as facilitated discussions. Key themes addressed are HIV/AIDS, family planning, and gender issues. The TV and radio content is available rights-free at no cost to third-party broadcasters to ensure maximum reach.
Cardno’s Role: Cardno provides Contracts & Funds Management; Monitoring, Evaluation and Reporting; and Communications & Knowledge Management services
Program Area: Youth Demand Creation for HIV/AIDS Testing & Counseling; Key Population Prevention (KPP); Gender-based Violence (GBV)