MTV Shuga South Africa Partnership

Name: MTV Shuga South Africa Partnership


Duration: October 2016 – March 2017


Overview: The MTV Shuga South Africa Partnership is among MTV Staying Alive Foundation, MTV Base, CDC and Government of South Africa. It aims to improve sexual and reproductive health of South African youths ages 15-24 by using a broad 360-degree campaign, including TV, radio, online, mobile, billboard, print, as well as facilitated discussions. Key themes addressed are HIV/AIDS, family planning, and gender issues. The TV and radio content is available rights-free at no cost to third-party broadcasters to ensure maximum reach.


Cardno’s Role: Cardno provides Contracts & Funds Management; Monitoring, Evaluation and Reporting; and Communications & Knowledge Management services


Program Area: Youth Demand Creation for HIV/AIDS Testing & Counseling; Key Population Prevention (KPP); Gender-based Violence (GBV)


Funding Partner: Centers for Disease Control and Prevention (CDC): Division of Global HIV/AIDS & Tuberculosis;


Private & Implementing Partners : MTV Staying Alive FoundationMTV Base; Marie Stopes International South Africa; ViiV Healthcare/Positive Action


Host Government Partner: Basic Education DepartmentSouth African National AIDS Council (SANAC); Children’s Investment Fund Foundation (CIFF); FHI 360


Contact: For more information contact us at [email protected] and visit mtvshuga.com.

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