November 2012 – March 2015
The Shuga Botswana Program Partnership was developed to support the Government of Botswana’s goal of “zero new infections by 2016.”, by targeting to reach 4,000 young men and women, ages of 16 and 24, in Ngamiland, inclusive of Maun; and Greater Gaborone, including Ramotswa, Gaborone City, Mogoditshane, and Tlokweng Regions with key HIV prevention messaging leveraged from MTV Shuga’s Series 1 and 2, as well as facilitated focus group discussions with youth around the key messages from the TV series.
The core objectives of the Shuga Initiative were to: 1) increase the risk perception of youth to HIV infection; 2) increase uptake of HIV Testing and Counseling services; and 3) increase knowledge of HIV prevention strategies, including partner reduction and male circumcision. These objectives were targeted by focusing on several key themes that are reinforced through the television series, multi-media platforms and facilitated discussions.
Management; Contract & Fund Management; Monitoring, Evaluation and Reporting; and Communication & Knowledge Management
HIV/AIDS Youth Demand Creation for HIV Testing & Counseling; Key Populations Prevention; Gender-based Violence
Cardno; YWCA; Botswana Family Welfare Association; Botswana National Youth Council; University of Botswana; Limkokwing University
Host Government Partner
National AIDS Coordinating Agency