October 2016 – September 2018
The MTV Shuga Down South Partnership is among MTV Staying Alive Foundation, MTV Base, CDC and Government of South Africa. It aims to improve sexual and reproductive health of South African youths ages 15-24 by using a broad 360-degree campaign, including TV, radio, online, mobile, billboard, print, as well as facilitated discussions. Key themes addressed are HIV/AIDS, family planning, and gender issues. The TV and radio content is available rights-free at no cost to third-party broadcasters to ensure maximum reach.
Contracts & Funds Management; Monitoring, Evaluation and Reporting; and Communication & Knowledge Management
HIV/AIDS Testing & Counseling; Key Population Prevention; Gender-based Violence Prevention
Centers for Disease Control and Prevention (CDC): Division of Global HIV/AIDS & Tuberculosis; Office of the U.S. the Global AIDS Coordinator and Health Diplomacy (S/GAC)
Implementing and Private Partners
Host Government Partners