Completed: Shuga Botswana Initiative
Name: Shuga Botswana Program Partnership
Duration: November 2012 – March 2015
Overview: The Shuga Botswana Program Partnership was developed to support the Government of Botswana’s goal of “zero new infections by 2016.”, by targeting to reach 4,000 young men and women, ages of 16 and 24, in Ngamiland, inclusive of Maun; and Greater Gaborone, including Ramotswa, Gaborone City, Mogoditshane, and Tlokweng Regions with key HIV prevention messaging leveraged from MTV Shuga’s Series 1 and 2, as well as facilitated focus group discussions with youth around the key messages from the TV series.
The core objectives of the Shuga Initiative were to: 1) increase the risk perception of youth to HIV infection; 2) increase uptake of HIV Testing and Counseling (HTC) services; and 3) increase knowledge of HIV prevention strategies, including partner reduction and male circumcision. These objectives were targeted by focusing on several key themes that are reinforced through the television series, multi-media platforms and facilitated discussions.
Cardno’s Role: Cardno provided PPP Management; Contracts & Funds Management; Monitoring, Evaluation and Reporting; and Communications & Knowledge Management services
Program Area: HIV/AIDS Youth Demand Creation for HIV Testing & Counseling; Key Populations Prevention; Gender-based Violence
Private Partner: Cardno; YWCA; Botswana Family Welfare Association; Botswana National Youth Council; University of Botswana; Limkokwing University
Host Government Partner: National AIDS Coordinating Agency
Contact: For more information contact [email protected]